Daily Cha Matcha Branding
We designed a matcha brand that is centered on the idea of refreshing energy and vibrant taste. Matcha itself has always been known as a drink that awakens the mind while nourishing the body, and we wanted to capture this very essence in the design and overall identity of the brand. Every element has been thoughtfully considered to reflect the lively, uplifting nature of matcha, while also presenting it in a way that feels contemporary and memorable.

The brand’s visual language is built around the freshness of green tones, which naturally represent the authentic character of matcha. To add a unique twist, we introduced a subtle touch of purple. This unexpected color pairing gives the brand a distinct personality, balancing elegance with playfulness. The green conveys health, nature, and vitality, while the purple brings a sense of creativity, sophistication, and premium quality. Together, they form a visual harmony that immediately sets the brand apart from more traditional and monochromatic tea identities.

Beyond color, the design emphasizes clarity, approachability, and modern appeal. The look is polished enough to feel premium, yet warm and inviting enough to connect with everyday tea lovers. Our goal was to create more than just packaging or a logo—it is an experience that resonates with both seasoned matcha drinkers and newcomers. The result is a brand identity that feels fresh, energetic, and delightful, offering a premium yet playful look that customers will instantly love.