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BetweenUs Identity

BetweenUs Identity

As the name implies, BetweenUs promotes the intimate relationship between the brand and the consumer, in the personalized design of eyebrows. The brand intends to value what really exists “between us”, (brand and customer), be it a story, a gesture or an action and, mainly, the excellence of the service.

The individuality of the eyebrow and the way it becomes the main element in the expression of each one, are celebrated through a brand that invested in every detail. Influenced in the Nordic style, the visual identity was inspired by the art of Henri Matisse for its simplification of shapes and the typical rhythmic movement of its lines, translating the beauty of feminine traits and the importance of taking care of ourselves. Based on the different skin tones, we created the color palette, which invites you to a warm and intimate environment, in the brand’s physical space.

CREDIT

  • Design Agency: d'front - Branding & Design Agency
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: BetweenUs Identity
  • Brand / Project Name: New Brand Identity
  • Strategic Deliverables: Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Graphic Design
  • Service Brand Application: Brand Guidelines, Packaging, Print Promotion, Print Stationery
  • Location: Portugal
  • Market Country: Portugal
  • Market Region: Europe
  • Project Keywords: Brow Design, Beauty, Graphic Design, Packaging, Stationary.
  • Industry Category: Fashion

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