Betterwith Ice Cream has officially rebranded as Better Acres Ice Cream! While the name and look have evolved, the commitment to the same creamy, wholesome goodness remain unchanged.

This exciting new chapter comes to life through a bold and beautiful rebrand by the brilliant Jade Ratcliffe of Jade Ratcliffe Creative. Jade was also the creative talent behind the original Betterwith brand over a decade ago. When it came time for a much-needed brand refresh, he eagerly jumped at the chance to breathe new life into this trusted and beloved product.

Jade’s vibrant designs and unique illustrations bring a playful, kitschy aesthetic to the brand. “The goal was to create a sense of retro Americana nostalgia with a sprinkle of old-world European charm,” Jade told us. “I was inspired by everything from vintage farming iconography to Julia Child’s kitchen. I wanted bold imagery that carried a quirky sense of humour, a fresh take on the traditional. Images that you might not normally associate with the words ‘farm fresh.’ Unmistakable flavour and a sense of playfulness were key elements in building this identity.” The result is a design that’s as warm and nostalgic as it is cool and modern, reinforcing Better Acres’ values while standing out on shelves with a punchy visual presence that’s scoops above the rest. Simple ingredients are celebrated through straightforward, timeless flavour names like Summer Strawberry, Caramel Cream, Milk Chocolate, and Vanilla Bean.

The new logo, vibrant colour palette, and whimsical character illustrations harken back to a simpler time, while still feeling contemporary and full of personality. There is a lot about this rebrand to lobe, and really, who can resist an insanely cute chocolate bunny, putting up his dukes, wearing boxing gloves in Better Acres Green?