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Better than Sunday Transforms Fine Dining with Amen’s Modern Identity

Better than Sunday Transforms Fine Dining with Amen’s Modern Identity

Amen is a modern, rebellious take on fine dining, stripping away the formalities, high prices, and pretentiousness. It delivers bold flavors in a relaxed, stylish space—simple, high-quality food and drinks with an unforgettable vibe.

Designed for open-minded, adventurous individuals—young professionals, food lovers, and anyone tired of overpriced, stiff dining—Amen offers great food without the fuss, in a fun and comfortable setting. It’s about embracing indulgence without excess, proving that excellent dining doesn’t have to come with an extravagant price tag.

The name Amen comes from the simple act of bringing our hands together before a meal in gratitude. Here, we say Amen not just for food, but for great food—made with quality, served with care, and accessible to all. It’s a celebration of the meals that bring people together, the flavors that create memories, and the moments that turn dining into an experience.

The design of Amen thrives on contrast, blending the sacred with the rebellious, tradition with modernity, simplicity with intensity. Red symbolizes appetite, passion, and indulgence, while black and white add both purity and mystery. Deep purple appears in details like the menu and sous plates, adding a touch of mystique that complements the brand’s bold yet refined aesthetic.

At its heart is the praying hands logo, but with a twist. Each version represents a different identity, reinforcing diversity, inclusivity, and the belief that great food is for everyone. The typography is bold and modern, a serif font that is strong, confident, and slightly rebellious—mirroring Amen’s fearless attitude.

Amen challenges expectations, bringing together the sacred and the sinful, honoring tradition while pushing it forward. It strikes the perfect balance between refined aesthetics and an unapologetic love for food, creating a space where indulgence is celebrated, not judged.

CREDIT

  • Agency/Creative: Better than Sunday
  • Article Title: Better than Sunday Transforms Fine Dining with Amen’s Modern Identity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Sweden
  • Agency/Creative City: STOCKHOLM
  • Market Region: Asia, Europe, Middle East, North America, Oceania, South America, Global
  • Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Naming, Graphic Design, Identity System
  • Industry: Food/Beverage
  • Keywords: food, fine dine, restaurant, dining,

  • Credits:
    Art & Creative Direction: Better than Sunday

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