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Better than Sunday Designs Aisthesis to Elevate Mindfulness Through Visual Simplicity

Better than Sunday Designs Aisthesis to Elevate Mindfulness Through Visual Simplicity

Aisthesis is a mindfulness app designed to help individuals reconnect with their senses and embrace the present moment. By centering practices around the five senses—sight, sound, touch, taste, and smell—the app encourages users to be fully immersed in the world around them. Whether it’s savoring the taste of a delicious food, feeling the warmth of the sun on your skin, inhaling the sweet aroma of a ripe fruit, or touching different textures that ground you in the moment, Aisthesis helps cultivate mindfulness through everyday sensory experiences. The app’s design focuses on simplicity and tranquility, making it an ideal tool for anyone looking to bring more peace and joy into their daily lives.

The logo and visual identity of Aisthesis are carefully crafted to reflect its core mission of mindfulness and connection. The clean, rounded typography of the logotype conveys warmth, approachability, and calmness. The subtle accent on the ‘e’ resembles a gentle smile, symbolizing the joy and contentment that come from being present in the moment. It represents the positive shift in perception that mindfulness can bring, inviting users to feel welcomed and engaged from the moment they encounter the app.

Aisthesis’ color palette, inspired by nature, plays a key role in creating an atmosphere of serenity and balance. Soft yellows, calming blues, and gentle greens evoke feelings of peace, renewal, and optimism, drawing on the natural world to nurture a sense of inner harmony. These colors not only resonate with the theme of mindfulness but also provide a visually soothing experience, making each interaction with the app feel grounding and uplifting.

The typography of the app uses a combination of two selected typefaces, creating a sense of balance and contrast that enhances the visual identity. The clean, rounded sans-serif typeface serves as the primary font, providing a sense of simplicity and clarity, which aligns with the app’s goal of helping users return to the present moment without distractions. Complementing this, a refined serif typeface is used as an accent, adding a touch of sophistication and depth to the overall design. This duality in typography reflects the app’s approach: grounding users in a clear, accessible experience while encouraging deeper exploration of their senses and connection to the world around them.

Together, the harmonious combination of typography, color, and design elements in Aisthesis creates a unique, immersive experience. It invites users to engage in mindfulness practices that help them reconnect with themselves and the world, fostering clarity, balance, and joy in their everyday lives. Whether through a quick moment of reflection or a guided sensory experience, Aisthesis is about being present in the moment.

CREDIT

  • Agency/Creative: Better than Sunday
  • Article Title: Better than Sunday Designs Aisthesis to Elevate Mindfulness Through Visual Simplicity
  • Organisation/Entity: Freelance
  • Project Type: Campaign
  • Project Status: Non Published
  • Agency/Creative Country: Sweden
  • Agency/Creative City: Better than Sunday
  • Market Region: Europe, Global
  • Project Deliverables: App Design, Art Direction, Brand Creation, Brand Design, Brand Identity, Branding, Design, Graphic Design, Identity System
  • Industry: Health Care
  • Keywords: Being Present, Logo Design,Visual Design, Wellness, healthcare, branding, Wellbeing, Mindfulness, Brand Identity, Self-Care,Design Systems,Human-Centric Design,Calm and Balance

  • Credits:
    Art Direction: Better than Sunday

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