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Better Coffee Co. Concept for Branding and Packaging Design

Better Coffee Co. Concept for Branding and Packaging Design

About the Brand/Project: Better Coffee Co. roasters launched with a mission to bring the world only the strongest, boldest and most flavor-packed brew daily. ‘No weak beans here.’ Responsible for the branding and packaging design for the client, I originally took them in many different directions stylistically — to land at this groovy take. Approachable but premium was an important brand pillar, along with trust in quality and fresh. I imagined it sitting on a store shelf and hoped that the bold color palette and use of oversized type would be enough to wake one up.
About Aja M Johnson, Creative Director and Graphic Designer: Aja M Johnson is a multidisciplinary creative director and graphic designer based in NYC. Johnson has founded, owned and operated many companies, including a marketing and design agency and a grab n’ go healthy snack business at wework locations. She loves creating brands, I specialize in brand building and conception and packaging.

About the Brand/Project: Better Coffee Co. roasters launched with a mission to bring the world only the strongest, boldest and most flavor-packed brew daily. ‘No weak beans here.’ Responsible for the branding and packaging design for the client, I originally took them in many different directions stylistically — to land at this groovy take. Approachable but premium was an important brand pillar, along with trust in quality and fresh. I imagined it sitting on a store shelf and hoped that the bold color palette and use of oversized type would be enough to wake one up.
About Aja M Johnson, Creative Director and Graphic Designer: Aja M Johnson is a multidisciplinary creative director and graphic designer based in NYC. Johnson has founded, owned and operated many companies, including a marketing and design agency and a grab n’ go healthy snack business at wework locations. She loves creating brands, I specialize in brand building and conception and packaging. She has been working in the creative industry for 10+ years, prior to this she was in marketing for six years.

CREDIT

  • Agency/Creative: Aja Marie Johnson
  • Article Title: Better Coffee Co. Concept for Branding and Packaging Design
  • Organisation/Entity: Freelance, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: North America
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Branding, Packaging Design, Product Naming
  • Format: Bag
  • Substrate: Pulp Paper

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