“Besties” is a new brand in the Colombian sweets and chocolates market. It is a brand built from scratch with a focus on a clean and friendly design, drawing inspiration from friendship rooted in the values of memories and joy. The brand celebrates those unique moments forged in school and the cherished friendships of childhood.
For the logo design, a clean yet friendly font was chosen, designed to endure over time and resist trends. Small adjustments were made to the letters to inject a playful and distinctive touch to the logo.
The packaging drew inspiration from the stripes and colors present in graphics from the 1970s, merging them with product images to achieve a modern and indulgent packaging design.
The campaign’s copy, titled “Besties Forever,” creates a nostalgic universe through the use of retro fonts and graphics reminiscent of childhood. Additionally, several pieces of merchandise were created for the brand to expand the graphic universe and provide more touchpoints for the brand.
Besties achieves a fusion of the best elements from the past and present, materialized in flawlessly executed packaging. The brand not only captures the essence of friendship and childhood joy but also presents it in a visually appealing and timeless manner. The clean and friendly design of the logo reflects the enduring nature of the brand, while the packaging, inspired by the aesthetics of the 1970s, adds a touch of nostalgia and modern indulgence.
The “Besties Forever” campaign goes beyond being a marketing strategy; it creates an emotional connection with the audience by tapping into memories and shared experiences. The use of retro fonts and childhood graphics enhances the nostalgic appeal, making the audience feel a sense of warmth and familiarity with the brand.
The merchandise further extends the brand’s visual identity, providing consumers with tangible items that reinforce the nostalgic and joyful aspects of the Besties brand. These items not only serve as promotional tools but also as collectibles, fostering a sense of community among consumers who share a love for the brand and its unique representation of friendship and happiness.
In essence, Besties has successfully curated a brand image that not only stands out in the competitive market but also establishes a deep emotional connection with its audience. The fusion of timeless design elements, nostalgic references, and a celebration of friendship makes Besties a brand that not only sells sweets and chocolates but also sells an experience and a feeling of joy that transcends generations. Through meticulous attention to design details and a thoughtful marketing strategy, Besties has carved a niche for itself as a brand that embodies the sweet memories of the past while delighting in the indulgence of the present.
- Agency/Creative: scd
- Article Title: Besties Brand and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Bogota, D.C.
- Market Region: South America
- Project Deliverables: Brand Design, Graphic Design, Packaging Design
- Format: Bag
- Industry: Food/Beverage
- Keywords: Packaging, Snacks, Chocolate, Cool
Creative Director: Natalia Delgadillo
Creative Director: Valeria Caro
Brand Lead: Valeria Caro
Brand Lead: Isabel Arango