Creating a vintage wine label design is something I really love. I have many examples for vintage labels but recently I stumbled upon a new technology for printing labels which is actually rather old. Well the most important thing is that it brings extra authenticity to your project and this is probably the keyword of successful vintage label design.
This time my media is not self-adhesive paper like always but an aluminum plate. Aluminum is very soft metal, and this makes it perfect for strong and solid embossing and of course for debossing. I used these techniques on this label and the result surprised me a lot – many details, excellent relief even on smallest details, absolute feeling for authenticity. Embossing is such a powerful visual effect, but I decided to enhance it and go even further. After the embossing has been made, we added handmade patina effect on the gold label surface – this final touch made this vintage wine label design stand out among the other on the shelf with strong appealing look. The patina first covers the whole surface of the label, then it is brushed out by hand so that the raised parts with strong embossing remain shiny while the lower parts of the label preserve the patina effect and look darker. This enhances even more the embossing and overall contrast of the label and when you rotate the bottle in your hands the changing light reflections make this vintage wine label design look more live and attractive.
Client: Medi Valley Winery
Wine Label Designer: the Labelmaker
Photo: Jordan Jelev
Printer: The Metallabels
- Agency/Creative: the Labelmaker
- Article Title: Best of The Vintage – An Embossed Metal Wine Label Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Product Architecture, Retail Brand Design
- Format: Bottle
- Substrate: Glass Bottle