Benj Kitchen Society is a fun, casual meat & vegan restaurant coming to life in Johannesburg. The brand design reflects the iconic, playful spirit of the restaurant. Simple, bold letterforms and illustrations of a carrot from vegan society, a kofte boy, and Mr.Benjamin, a restaurant chef-meets-meat create an iconic system that’s modern, playful, and memorable. Graphic elements add humour and kitsch to the brand’s visual language.
Imagine a family table under delightful sunbeams with all the members sharing, laughing, and chatting. Wisely prepared delicious food gracefully enhances the happiness around the table. The roots of Benj come from our Mediterranean culture of joyful, abundant and loving family get-togethers. Merging Mesopotamia and the Mediterranean, we honour both with gratitude.
Benj is where clean and quality ingredients become nourishing tastes, celebrated both by individuals and groups. We collaborate with farms and farmers who are true to nature, and known for their artisan. Bringing forth the most influencing tastes of the world, it is our ambition to welcome meat lovers and vegans together! Our main dish Kofte, the ancient food praised in almost all cultures, has levelled up in the hands of our culinary chefs, also with vegan recipes.
We believe wood fire adds a smooth yet rich aroma to every dish we proudly serve. Sensing the unique smoky aroma of our mezes, sauces, and beloved Kofte, balanced with the harmony of heavenly spices will trigger many feel-good emotions. The smoothness of the flavours would surprise the most advanced palates.
Benj, elevating the spirit and the taste together, is dedicated to Benjamin who has beautifully passed down a culture of clean eating to the next generation with his recipes and loving nature, and who is still sharing the joy of cooking with his loved ones.
- Agency/Creative: Cansu Merdamert Design Studio
- Article Title: Benj Kitchen Society Brand Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Africa
- Project Deliverables: Brand Design, Brand Naming, Branding, Copywriting, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: meatball, restaurant
Creative Director & Designer: Cansu Merdamert