Bénie Magazine – Pretty In The Soul

Bénie means “happiness” in French and like the soft hush of wind brushing through linen curtains on a golden summer afternoon. This magazine was born to bring lightness, youth and quiet delight into the fashion world.
Not just a seasonal editorial, but a state of being where personal style flows from the inside out and feeling good is the most radiant look of all.

Guided by the subtle but powerful idea of being “Pretty in the soul,” Bénie invites readers into a dreamy, sun-drenched universe where self-expression is gentle, grounded and glowing. It doesn’t shout for attention. It lingers. It whispers elegance with intention.

The Challenge
In a fashion industry often ruled by maximalism and noise, we set out to create something softer, a visual exhale that still holds presence. For Bénie to speak to a younger, style-aware audience, it couldn’t just be trendy. It needed a signature, something poetic, magnetic and emotionally resonant. A magazine that wouldn’t just show what to wear but would make you feel something.

The Solution
We crafted Bénie around a pastel pink palette, a tone that feels both nostalgic and now. It threads through the entire visual identity, setting the mood with tenderness and clarity. Elegant serif typography, breathable layouts and curated imagery brought the pages to life like a summer diary – full of sunlight, softness and slow beauty.

More than a magazine, Bénie is a keepsake. A wearable moodboard. A quiet celebration of self-confidence, curated for readers who find beauty in ease and charm in nuance.
It’s not just about looking good, it’s about feeling softly, boldly and beautifully you.