“Strefa Disco” is a place that refers to the atmosphere and style of the 80s and 90s, in such a climate was also supposed to be rebranding, i.e. refreshing the company’s image. We ourselves grew up in the crazy 90’s, in Bydgoszcz neighborhood, when food was sold on cards and there were more parking places than cars. We set to work with great sentiment and enthusiasm. We started, as always, with the basics of visual identification, i.e. the logotype. The assumption was to prepare a design that would work in the form of a neon, as they are associated with the years that the bar refers to.
In addition to digital visual identification, we also took care of the design and production of materials promoting the facility. Below you can see some of the designed posters, mugs and t-shirts. We have also prepared a menu design and individually designed wallpapers that decorate the interior of the restaurant.
During business meetings, an extremely important element is the moment of handing a business card which should stand out from the others. That is why business cards prepared for Strefa Disco are made on carefully selected, natural, mass-dyed paper.
In addition, the content on the business card is marked with the Hot-stamping method, which gives it an elegant finish and perfectly contrasts with the white background.
Promotional car wrapping is a cheap solution, as it is enough to wrap the car once and it will work for several years since.
The effectiveness of this marketing form is due to its universal character. First of all, everyone likes to see nice-looking cars, and if we combine it with, for example, a company logo, it will give an effect that will remain in the recipient’s memory for a long time. Companies that care about the appearance of their company cars and are distinguished by eye-catching creations simply stay in people’s mind and associate well. After all, such an approach towards customers does not require great effort, and the effects can be really electrifying.
- Agency/Creative: Belgrav Studio
- Article Title: Belgrav Studio Rebranding in the Strefa Disco
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Redesign, Brand Rejuvenation, Branding, Graphic Design, Rebranding
- Industry: Food/Beverage
- Keywords: Disco Bar