“They ask for some water design for Tannic (the Freixenet concept store). This ones not only will go with the group’s wines and cava, they’ll also be used for marry with other gourmet products, for tastings, courses and quality oenology and gastronomic activities. The production is from Sant Aniol company, well-known for the quality and volcanic water. So, it is a personalized product.
There were 3 mandatories. 1, maintain the quality and premium image of the water. 2, the new design has to match with the Tannic image space. 3, you can feel free to play with format. In conclusion, it has to have more character than a regular personalized brands.
The commission had been translated in 2 formats: glass bottle of 1 liter and ones of PET plastic of 250ml. Different materials and formats, that suppose to breathe the same graphic image. They are diverse moments of consume, too.
The idea is that the synthetic graphic image of some mountains shows off onto the volcano image, the ones to gives the product quality. With color and depth, overlapping labels, we visually play with volumes. We gain the silhouette with die cuts and blank spaces reserves, depending of what material or format permit us. Furthermore, the water purity not always has to be represented by blue. You can show off with the simplicity of white, black and gold.
We start with small print run: 4,320 u. for 250ml and 1,080 u. for 1l., just for knowing the acceptation. As a graphic production, the main challenge was one liter bottle. First, the gold Pantone and the reaction with the glue, because it’s in the label’s back. Then, the superposition of the labels has to be exactly executed for maintaining the visual effect. In addition, the die cut has to have a minimum of rounded corners for the adhesiveness. For the 25oml we only has the issue of loosing print space for the transparent reserve. ”