A New Consciousness in Wellness

The modern wellness consumer has evolved. She is no longer satisfied with surface level solutions or fleeting trends. She is discerning, educated, and seeks a profound, cellular level of health. This new consciousness was the exact starting point for Beinbe, a visionary Vietnamese functional food brand. They saw an opportunity not just to sell a product, but to lead a new conversation.
The challenge was clear. The wellness market was a sea of conflicting claims and quick fixes. Beinbe’s founders envisioned a brand that could transcend this noise, offering scientifically-backed, nature-drawn solutions. They approached our agency, xolve, with a powerful question: How do we build a brand from scratch that speaks with absolute authority, yet feels as natural, authentic, and inspiring as its philosophy?

The Solution: Deep Beauty, Effortlessly Achieved

Our solution at xolve was to pivot the entire conversation from “fixing” to “nurturing.” We began by establishing a powerful strategic foundation, a singular idea that would inform every decision: helping women achieve deep beauty, effortlessly. This concept of “deep beauty” moves beyond simple aesthetics to represent a knowledgeable, confident, and vibrant state of being. We embodied this mission in “The Magician” brand archetype, a guide who masterfully transforms complex science into simple, daily rituals of profound self care.
This strategic north star illuminated the entire creative path. Every facet of the brand would be dedicated to making the journey to holistic wellness an intuitive, elegant, and beautiful experience. This foundation allowed xolve to build a brand that is at once intellectual, authentic, and truly transformative.

Naming: A Philosophy in a Word

With a clear strategy, the name needed to be its poetic distillation. We created Beinbe as a memorable and meaningful portmanteau of “Be” and “Inner Beauty.” This is far more than a name; it is a philosophy. “Inner Beauty” is the brand’s scientific promise, nurturing the body and skin from the inside out. “Be” adds a profound, emotional layer. It signifies a state of mindful, radiant existence. It is a gentle call to be yourself, to be present, and to be in a state of complete, nurtured wellness.

Identity Design: The Language of Inner Radiance

How do you give a visual voice to “deep beauty”? The Beinbe visual identity is an expression of sophisticated calm. The logotype itself is custom crafted, with its masterstroke being the stylized “in” at its center. This simple, elegant gesture visually reinforces the brand’s entire purpose, literally placing the concept of “inner” at the heart of the identity. The primary brand colors, a timeless Beinbe Charcoal and a warm Beinbe Off White, create a premium and assured foundation, building trust and standing with quiet confidence.
A core graphic element, “The Circle,” is woven throughout the brand. This shape is a universal symbol of perfection, timelessness, and holistic, 360 degree care. It informs photographic compositions and layout principles, visually communicating the brand’s promise of complete, all encompassing wellness. Paired with the clean, modern Metrophobic typeface, the identity speaks with clarity, intelligence, and grace.

Brand Experience: Packaging a Promise

A brand’s philosophy is truly tested at its most intimate touchpoint: the product packaging. This is where the promise of “deep beauty, effortlessly achieved” must come to life in the consumer’s hands. xolve designed a cohesive packaging system that is a quiet, confident statement on a busy shelf. It feels both scientifically precise and elegantly natural, creating a moment of calm in a daily routine.
A minimalist grid, clean typography, and a refined, earthy color palette differentiate each product line while maintaining a strong, unified family feel. To celebrate the brand’s natural heart, we created a library of bespoke, elegant illustrations for key ingredients like ginseng and vanilla. This system is not just packaging; it is a daily, tangible reminder of the brand’s promise of quality, honesty, and efficacy.

A New Standard for Intelligent Wellness

Beinbe enters the Vietnamese market as a new, authoritative voice for intelligent wellness. It moves beyond being a mere product to embody a statement of belief, built on the idea that true, lasting beauty is an art, a science, and a radiant expression of health from within. With this holistic vision, the brand is now positioned to inspire a new, conscious chapter in the wellness industry.