Behalf Studio Create Generative Typeface Design System Vietnam Festival of Media & Design

Behalf Studio Create Generative Typeface Design System Vietnam Festival of Media & Design

Vietnam Festival of Media & Design: Hanoi 2019 is the first event of its kind in Vietnam. It celebrated the country’s creativity, design, and culture with a series of events and activities in both traditional and contemporary arts. The theme of this year’s festival is “Creative City”, in celebration of Vietnam’s capital receiving its status as a UNESCO-recognized creative city.

The highlight of the visual expression is its design system utilizing Ba Đình — its bespoke generative typeface which is programmed to combine from hundreds of traditional motifs (drawn from Hanoian traditional paintings, art & crafts, architecture & performance art elements) into letters that have thousands of possibilities & variations. You can play with the type tester here: https://behalfstudio.github.io/vfmd-interactive/

CREDIT

  • Agency/Creative: Behalf Studio
  • Project Type: Identity
  • Organisation / Project Status: Agency, Published Commercial Design
  • Location: Vietnam
  • Article Title: Behalf Studio Create Generative Typeface Design System Vietnam Festival of Media & Design
  • Market Region: Asia
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Branding, Graphic Design, Identity System, Illustration, Tone of Voice
  • Keywords: Festival, Art, Design, Media, Hanoi, Vietnam, Culture, Creativity

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