Be Frizz is Codorníu’s new canned wine brand. An innovative range of sparkling white and rosé wine that represents the Mediterranean lifestyle.
This packaging concept seeks to connect with consumers that enjoys life and small pleasures. The format is also innovative and a breakthrough in the category. Through the contemporary style of the illustrations, two mediterranean summer scenes has been developed.
Codorníu is a Spanish company founded in 1551, a pioneer in the production of cava. Its innovative spirit has led it to develop market-leading brands of wine and cava. Be Frizz is another example of an out of box brand with which to surprise consumers.
CREDIT
- Agency/Creative: Supperstudio
- Article Title: BeFrizz Packaging Design by Supperstudio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Madrid
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
-
Credits:
Design Agency: Supperstudio
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
