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Before Jerky, There Was Pânsâwân

Before Jerky, There Was Pânsâwân

Aqomi – Pânsâwân Drymeat

Aqomi created the brand and packaging concept for Pânsâwân Drymeat, one of the first businesses to commercially sell the First Foods of Canada. What we love about Pânsâwân brand is that it’s artistic and rich in tradition. The kraft packaging, teepee, Cree syllabics, and the Buffalo tells preserves not only the product, but an important piece of history too. For the Cree people, Pânsâwân (“bahn-sa-wan”) meant surviving the long, harsh Canadian winters. After a successful hunt, the tribe prepared Pânsâwân by thinly slicing strips of lean buffalo meat and smoking them hours, giving it that rich, distinct flavor. Pânsâwân is dedicated to the celebration and preservation of traditional Native American products and they’ve worked tirelessly to ensure that you’re getting the real thing. We say “Before Jerky, There Was Pânsâwân”, but Pânsâwân is nothing like jerky at all. Pânsâwân is 100% natural and contains no preservatives, no added sodium, no hormones – no nonsense. In fact, it only contains 2 ingredients: bison and smoke. It’s an extra-dehydrated, natural superfood that’s high in protein and iron too. Aqomi is excited to play a role in Pânsâwân’s storytelling.

CREDIT

  • Agency/Creative: Aqomi
  • Article Title: Before Jerky, There Was Pânsâwân
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Canada
  • Market Region: Multiple Regions
  • Format: Bag, Box, Tin
  • Substrate: Metal, Pulp Carton, Pulp Paper

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