Background & Brief

BEEMORE had something genuinely different: the first energy drink powered by manuka honey and maca root. The liquid delivered: better taste, better ingredients than anything else on shelf. But the brand itself? Flat. Forgettable. Unable to command attention in a category drowning in sameness. They needed a rebrand that could unlock retail distribution and carve out unmissable shelf presence.

We zeroed in on Urban Self-Optimisers: upbeat side-hustlers obsessed with holistic health. These aren’t your crash-and-burn energy drink consumers. They’re building empires between their day jobs and passion projects, and they want fuel that works with their bodies, not against them. All-day energy without the compromise. That’s what they needed. That’s what BEEMORE could deliver.

The Strategy

Ancient Energy For Modern Civilisation.

This became our North Star. A positioning that elevated BEEMORE above synthetic stimulants and into something ancient, powerful, and proven. Ancient superfoods have sustained civilisations for millennia. But no brand had truly modernised that story for today’s ambitious strivers. We gave BEEMORE permission to own a truth the category had ignored: real energy comes from real sources. And we made it feel urgent, potent, and utterly distinctive. The result? A brand that doesn’t just sit on shelf. It stops you in your tracks.

The Packaging Design

The original can featured a graphic novel-style illustration of a beekeeper: a literal, product-centric execution designed to highlight the manuka honey content. Functional, but forgettable. It felt like an ingredient callout, not a brand story.

We needed to shift from product-centric to lifestyle-led.

The redesigned packaging summons ancient spirits into modern life through bold, primitive mask-inspired characters. Each totemic figure commands attention and embodies a specific benefit: mood-boosting, balance, immunity. They’re not just decoration; they’re a literal bullseye on shelf, impossible to ignore.

This approach transforms the can from an ingredient label into a premium lifestyle choice. Instead of shouting about what’s inside, we created a world our audience wants to be part of. The result feels more positive, impactful, and infinitely more shelf-worthy.

To deepen the ancient energy story, we created benefit icons that read like ancient inscriptions; a visual shorthand to reinforce the power of time-tested ingredients.

A bright-yet-earthy color palette delivers taste cues and intuitive range navigation, while our ‘Brilliantly Buzzing’ tone of voice brings bold, playful optimism to every touchpoint.

Results, Value & Impact

The rebrand unlocked the business immediately.

Straight out of the gate, BEEMORE secured £100,000 in investment: a clear proof of commercial confidence in the new brand direction and design.

Retailer interest followed fast. National distributors Store Supply and Mr Lemonade expressed strong interest, both citing the design as a key differentiator. A Holland & Barrett partner provided equally positive feedback. All are in active discussions ahead of listing decisions.

The brand launches mid-November with confirmed listings on Amazon, TikTok Shop, and direct-to-consumer channels, ensuring a multi-platform rollout positioned for immediate scale.