"Become" Packaging With Political Humor - World Brand Design Society

Juan Carlos Nieto – Become

We have invented “Become” a drink that gives you the opportunity to transform your personality for 30 minutes, letting you chose from various personalities. For example: If you want to be more sociable and fun, you will take the one that gives you a more outgoing personality.With the current political situation as background, we wanted to use the most controversial politicians’ personalities, making a critique against them in a humoristic way.We have looked for a carefree and showy design that imitates the “mass market” look to get a fun package with a political critique and a lot of sense of humor.