Becker is one of the biggest beer brands in Chile. In 1990, Becker beer was launched on the Chilean market, a product of the association between the Argentine brewery Quilmes and Cervecerías Chile.
Becker is a beer with low alcohol content, considered low fermentation (lager). The main objective in launching the product, according to specialists from Cervecerías Chile, was “to achieve closeness between the brand and the consumer, so that the product ‘participated’ in daily activities, with a strong connotation of youth and entertainment.”
Now, in 2023, they were in urgent need of a new packaging design, fresher and bolder. They need to stand out and be more recognizable on the shelves and for the young generations, so, the studio came up with this redesign.
CREDIT
- Agency/Creative: Jacomy Mayne
- Article Title: Becker Beers Get a Complete New Packaging Redesign
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Mendoza
- Market Region: South America
- Project Deliverables: 3D Modelling, Label Design, Packaging Design, Packaging Guidelines
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: can, beer, cerveza, lata, becker, becker chile, chile, marca, redesign, packaging redesign, label design, can design, branding
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Credits:
Creative Director: Roy Mayne
Designer: Juan Montivero
Account Director: Andres Jacomy
Designer: Roy Mayne
