Sawara is the embodiment of a Lebanese family legacy, deeply rooted in traditions that span time. The brand was born with the purpose of uniting past and present in creations that carry meaning. And this link begins with the name.

Sawara comes from the fusion of two Arabic words: Sawar (bracelet) and Nazra (look). This combination is not just about sound it translates what the brand represents. “Sawar” symbolizes adornment, the touch of beauty that surrounds; “Nazra” translates magnetism, the fascination that a piece of jewelry awakens in those who see it. A name that communicates with sophistication the purpose behind each piece: to elevate beauty, awaken looks and connect stories.

Sawara’s identity was built from this essence. We developed a proprietary typography that elegantly reflects the Arabic heritage with pointed serifs inspired by traditional calligraphy, balancing strength and refinement. The shapes carry symbols and lines that express identity, ancestry and desire.

More than just a visual design, Sawara is a system of expression. The choice of colors, graphics and proportions was made with the care of someone who translates not only a style, but a living culture. We incorporated elements of the Lebanese cedar, a symbol of resistance and history, to give even more roots to what the brand represents.

Each Sawara jewel is a portal for personal expression. A reflection of uniqueness, strength and beauty which transcends trends and transforms every look into admiration.