The goal was to renew the identity of the natural juice brand Hit to connect more deeply with a diverse audience, reflecting authenticity, freshness, and the richness of Colombian biodiversity.Colombia based creative agency, Aldasbrand are proud to announce the launch of a striking new visual brand identity for Bebidas Hit, a Colombia based ‘Ready to Drink’ (RTD) juice brand.

Bebidas Hit, it´s a brand that has made its mark in Colombian history with its flavor and tradition. The new identity captures the best of the previous one, as we maintain the intention behind the letters H-i-t together, representing a family through a more rounded and harmonious typography, but with irregular endings that highlight its organic nature. The colours remain yellow, blue, and red, consistent with Colombian identity, which has always been a fundamental pillar for the brand. We have eliminated shadows so that each colour stands out against the others without losing its distinctiveness. Finally, we emphasise the flavour of the fruits through an imperfect circular container that shapes the natural silhouette of a fruit along with its leaves.Our Hit brand lives and thrives in a dynamic environment. In this space, the brand exchanges meanings that must be credible, unique, and relevant to our audiences, building preference over other brands in the market. The Hit brand renewal project aims to revitalize the brand to resonate with a broad and diverse audience, while maintaining the essence of its natural juices and adapting to new market trends. This will not only strengthen the brand’s position but also celebrate Colombia’s rich cultural and natural heritage.

It marks the beginning of a renewed cultivation, yet with the same essence and flavor that have characterized us since 1997. A flavor that has always been, and will always be, watching, learning, feeling, and growing with Colombians.