Beardwood&Co. engaged in early stage product development of a supplement range focused on tackling the stress in modern society geared towards Millennials and Gen Z. The ambition was to define the stress support category, and create a brand to own it. We developed a fully realized new brand identity, packaging, voice and messaging, positioning R3SET as the leader of the category.
CREDIT
- Agency/Creative: Beardwood&Co.
- Article Title: Beardwood&Co. Launches Identity and Packaging for R3SET
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Retail Brand Design, Structural Design, Tone of Voice
- Format: Bottle, Box
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
