Bean Mooncake | Celebration With the Moon Packaging Design
One upon a time,
In the autumn skies of August, tiny stars twinkle alongside the golden moonlight illuminating the world. Beneath the canopy of trees, a lantern procession dances in harmony with the rhythmic beats of drums and the pure, melodic songs of the rabbits. In their wide, sparkling eyes lies joy, hope, and gratitude for the divine blessing of a full moon—a beautiful omen after so much hardship and toil.
The rabbits, with their pure and innocent souls, reflect the essence within each of us: cherishing the beauty in life and embracing every moment with gratitude. For the 2021 Moon Festival, every Be An mooncake box carries love, respect, and thankfulness, allowing us to share blessings with those we hold dear.
CREDIT
- Agency/Creative: ChoChoi Creative
- Article Title: Bean Mooncake Gift Box Design by ChoChoi Creative
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: 2D Design, Animation, Copywriting, Graphic Design, Illustration, Packaging Design, Photography, Product Design, Retouching
- Format: Box
- Industry: Food/Beverage
- Keywords: Packaging Design, Graphic Design, Illustration, Photography, Product Design, Animation, Gift Box
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Credits:
Client: Innsaigon
Creative Director: ChoChoi Creative
Graphic Designer: Laint
Animation: Toan Truong
Photography & Retouch: Khunbleu
Copywriting: Bean Vegetarian Bistro
