Every child loves to play in the water, especially in the bathtub. Toys are indispensable companions for a child when bathing, since water procedures are often a big problem for parents. Children cry from products that pinch their eyes or they are bored because they do not understand the importance of this procedure. Beaky is a baby care product designed to make the daily bathing ritual more interesting and fun for children, turning it into a game.
Beaky is the ideal bathing companion for your little ones. Thanks to the shape of the packaging makes it easy for kids to hold the shampoos and shower gels and play with the duckling floating in the tub. Large packages look like adult ducks, small packages look like ducklings. The more products that are purchased, the larger the family of ducklings becomes and the more toys a child can play with. The elements of differentiation are the color of the text and the little icons corresponding to a particular product. In the logo, the letter b resembles a duckling and supports the idea of the concept.
A feature of the design is that the duck has a comfortable shape and pleasant to the touch material, which makes it easy and safe for children to use the packaging. Many bright colors and funny design attract attention and create a nice, cute and suitable for a child atmosphere in the bathroom.
This packaging design will be an excellent choice for parents who care about the health and comfort of their children and want to make the bathing process more exciting and interesting.
- Agency/Creative: Nikita Gavrilov
- Article Title: Beaky Baby Care Products
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: 3D Modelling, Brand Naming, Design, Packaging Design
- Format: Bottle, Tube
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: packaging, baby, shampoo
Design: Nikita Gavrilov
3D Visualisation: Pavel Gubin