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BDR Design Captures Egyptian Tradition with Playful Branding for Shoob Juice

BDR Design Captures Egyptian Tradition with Playful Branding for Shoob Juice

“Shoob” is a well-known Egyptian term for “a cup of juice.” It is commonly used among Egyptians from all social classes.

Our brand targets all ages, with a special focus on the generation ” Z “, That misses the different types of drinks that are not found in abundance except in juice shops, and few of them are able to make them with the old taste.

Today, we bring these flavors to them in modern “can” packaging, featuring contemporary illustrations of iconic Egyptian characters such as “a man from Upper Egypt, the employee, the sailor, and the Egyptian rural woman”.

These drinks are usually widespread during the “month of Ramadan” and then become unpopular again

But now you can drink it any time of the year and share it together

The target is that our products are more widely available in hypermarkets, stores, and restaurants in beverage refrigerators. “We have made the way shorter for you to consume these beverages that are usually only found in juice shops.”With the same quality and freshness

The choice of colors, illustrations, and logo is proportional and modern, simulating fun and happiness with a mixture of different classes who love these drinks.

The contemporary design elements reflect a dynamic blend of tradition and innovation, capturing the essence of enjoyment. This thoughtful design approach ensures that the brand resonates with a wide range of consumers, from the young and adventurous to the mature and discerning, all of whom share a passion for these delightful beverages. Every aspect of the design is meticulously crafted to evoke a sense of joy and inclusivity, making the brand a beloved choice for all.

CREDIT

  • Agency/Creative: BDR Design
  • Article Title: BDR Design Captures Egyptian Tradition with Playful Branding for Shoob Juice
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Alexandria
  • Market Region: Africa, Middle East
  • Project Deliverables: Branding, Illustration, Packaging Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: Drinks, Packaging, illustrations, Soda, can

  • Credits:
    illustration: Ahmed Badr
    Art Director: BDR.Design

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