This limited edition Lager designed by BBDO celebrates Prague and the famous Carl’s bridge. Staropramen Lager was introduced to a limited market in Ukraine and Russia.

“The Task
In Ukraine, regardless of the neighbor aggression, SunInBev asked us to make a special edition of Staropramen can design. Staropramen is the brand that keeps Prague in it’s heart.

The Limited Edition of Staropramen cans was introduced to Ukraine & Russia in 2014. We needed an idea that reflects Prague’s legends.

The Idea
Cans are perfect building material. Everybody knows you can build a lot using cans only. We decided to build the famous symbol of Prague – Carl’s bridge. Every can is a piece of bridge.

The Results
The client is planning to launch Bridge edition in UK, Sweden and 4 other European countries.”