B&B studio continues its seven-year-long collaboration with sustainable family brand Kit & Kin with the creation of a new range of plant-based eco-cleaning products. The new product range sees the brand extend from its heartland of mother and baby, into the broader world of home and personal care – all while maintaining its core brand pillars – Kinder to You, Kinder to the Planet and Giving Back.
Protecting your world, naturally
The Kit & Kin brand was created by B&B back in 2016, launching online with an innovative range of eco nappies, skincare and wipes in 2017. Since then, the brand – co-founded by Spice Girl Emma Bunton – has secured a global retail presence, launched the world’s first reusable cloth nappy made using recovered fishing nets and nylon waste, achieved B Corp status, and protected 2500 acres of rainforest from deforestation through the Kit & Kin Foundation.
Made in the UK, Kit & Kin’s new range of 12 eco-cleaning products includes hand wash, all-purpose cleaner, multi-surface cleaner, glass and mirror cleaner, and more. The range is expertly blended, harnessing the power of plants, to create truly effective, sustainable and non-toxic cleaning solutions that are entirely free from harsh chemicals and therefore safer for people, the home, the rivers and oceans that receive our water waste. Based on a refillable system, the range’s bottles can be refilled and reused or easily recycled at home. The refillable pouches can all be returned to Kit & Kin free of charge to be specialist recycled.
Evolving brand assets
For B&B, the design challenge was to ensure that the brand remained consistent and recognisable across all its ranges, even as it extended from a mother and baby brand into a more grown-up lifestyle brand for the whole family. Fortunately, the original design intention was to attract discerning parents with a stylish Scandi-inspired look and feel, rather than leading on overly childish or baby-based codes. As a result, the brand’s name, logotype and tagline needed zero evolution to work on the cleaning range, and its soft, gentle and nature-inspired visual language had a natural harmony with sustainable household products.
The resulting design brings a layer of sophistication to Kit & Kin’s existing illustration style, reimagining its organic shapes into abstract black line depictions of cleaning-inspired silhouettes. Simply positioned on pastel shades on the refillable pouches, the range can sit comfortably alongside the baby-based products, but also stand alone as a covetable and credible cleaning offer. The refillable structures are reminiscent of classic brown apothecary bottles, with functional black heads, simple screened-on descriptors and the Kit & Kin logotype.
Shaun Bowen, Co-Founder at B&B studio says: “Working with sustainable brands has always been at the heart of B&B’s ethos, and we’re so proud to have maintained our longstanding relationship with one of the UK’s fastest-growing eco-focused brands. Creating the cleaning range for Kit & Kin has so clearly demonstrated the strength of the original branding, and its ability to successfully flex in new directions as the brand continues to expand.”
Chris Money, Co-founder & Director at Kit & Kin, adds: “It’s Kin & Kin’s mission to become the number one sustainable lifestyle brand for families by providing everyday non-toxic essentials that are safe, effective, affordable and eco-friendly. Extending our brand into eco-cleaning represents a huge step on that journey, and ensuring the range met our high standards for desirable design was crucial. As always, B&B was a loved and trusted collaborator throughout the creative process – we are over the moon with how our brand now effortlessly fits in a whole new category, and can potentially attract a whole new group of eco-conscious consumers.”
Kit & Kin’s eco-cleaning range can be found online at www.kitandkin.com.
- Agency/Creative: B&B studio
- Article Title: B&B Studio Creates New Sustainable Eco-cleaning Range for Long-term Partner Kit & Kin
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Copywriting, Illustration, Packaging Design
- Format: Bottle, Pouch
- Industry: Retail
- Keywords: sustainability, eco-cleaning, household, packaging design
B&B studio: B&B studio