Pabst Brewing came to Hatch with a problem only a local agency could solve: inject the soul of the Bay Area into an 8oz can. Through bar, park and beach archeology, we learned that in this city, luck is a matter of perspective. We brought the local legend to life by leaning on existing equity from the prohibition and flipped it on its head by infusing it with a more modern soul. At Hatch, we believe that luck flavours the bold
CREDIT
- Agency/Creative: HATCH design
- Article Title: Bay Area Beer With Five Local Languages Designed by Hatch
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Strategy, Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Can
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
