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Summer in France is synonymous with Rosé, a beloved seasonal favorite eagerly anticipated by enthusiasts each year. For the 2024 edition of Batti Batti, our mission was clear: craft an unforgettable identity for this exceptional wine. Building on the success of previous editions, we sought to create a design that would not only captivate but also introduce a new audience to this vibrant tradition, ensuring Batti Batti remains a quintessential summer companion.

For this fourth iteration, we preserved the signature design elements that define Batti Batti’s identity. The bold circle, playful placement of the name, and clean secondary typography remain central to its modern aesthetic. These elements work in harmony, providing a sense of continuity while reinforcing the label’s fresh and contemporary appeal.

This year, we introduced an exciting innovation: the label’s unique interaction with sunlight. Under the brightest rays, the design seems to almost vanish, a striking visual effect that’s more than just eye-catching. It’s a deliberate homage to those quintessential summer moments when attention shifts from the object in your hand to the world around you—the shimmering sea, the golden light, the laughter of friends. This playful feature invites the drinker to fully embrace the experience of summer, making Batti Batti not just a wine but a part of the season’s magic.

To enhance this concept, we used Bourrasque, a typeface by Bureau Brut. This choice adds a breezy, effortless charm, perfectly aligned with the Mediterranean spirit that defines Batti Batti. The typeface exudes a relaxed energy, complementing the wine’s personality and the ambiance of sun-drenched terraces and coastal escapes.

With this 2024 edition, Batti Batti not only continues its legacy but elevates it, offering a Rosé that’s as delightful to look at as it is to drink—a wine that resonates with the essence of summer and the joy it brings.