A safe and nurturing environment where kids can explore new ideas while having fun in the kitchen. Bate Bate Chocolate is a studio that brings quality children’s programming to Honduras. When kids enter Bate Bate Chocolate’s kitchen, they enter a world where everything is possible. They have the recipe for stimulating the imagination and cultivating creativity.

Children are natural learners. They are curious about the world and are not afraid to fail. As we grow up, we generally lose these qualities. Bate Bate Chocolate looks to nurture kids’ curiosity while they have fun imagining, creating, and learning.

Our challenge was to create a branding system that captured their essence. And to express that essence in a joyful way to captivate children and their parents.

We started by listening to Bate Bate Chocolate founders. In our conversations, we searched for their core purpose. We learned that they wanted to spark the light of curiosity in children. Together, we decided to focus on three words: nurturing, magical, and fun.

We mostly looked at children’s books and stories that capture the magic and that get to entertain and educate them. Out of this came the cut-out illustrations. Something simple just as a child would make it. And that open-hearted simplicity is essential to the charm. We wanted the identity to be expressive as well. So we went ahead and used the length of the name and the variety of compositions as the main ingredient. The vivid color palette adds variety. Lastly, we used the soft and gentle Recoleta to add a nurturing character.

Over the past several months, we have been delighted to work with Bate Bate Chocolate founders. Together, we created a simple yet expressive brand identity. With these new ingredients, they will now be sharing their recipe for fun for years to come.