Bastardized ‘The Overburdened’ Branding and Packaging Design

Bastardized ‘The Overburdened’ Branding and Packaging Design

Hartwork – The Overburdened

The design literature for ‘The Overburdened’ is in the form of a distressed diary. Designed for Bastardized, one of the most melodic death doom metal band in Singapore, ‘The Overburdened’ entails more than a decade’s life stories of the band, written into emotional songs with poetic lyrical intent. Storytelling heartbreak, loss, longing, unfulfilled dreams and metamorphosis of life, the design language complements the emotions, dreams & resilience of Bastardized, in tune with their unique style of music. The diary album packaging includes a manually torn a page within the album. The intent is an expression to forget the burdening headaches and painful emotions. Special attention has been given to the serif font type used throughout the design to illustrate the handwritten poetic lyrics within the diary music album.

CREDIT

  • Agency/Creative: Hartwork
  • Article Title: Bastardized ‘The Overburdened’ Branding and Packaging Design
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Singapore
  • Market Region: Global
  • Format: Case
  • Substrate: Pulp Paper

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