The brand and packaging project we developed for Kecos represents the birth of a new premium haircare line in the United Arab Emirates, created to stand out in a market known for its high standards and refined aesthetic expectations. From the very beginning, the creative direction focused on building a visual identity capable of expressing sophistication, exclusivity, and trust.

The choice of a modern serif typeface in uppercase was intentional: it brings presence, elegance, and a sense of authority to the brand, reinforcing its positioning as a high-end product line. This typographic structure creates a timeless signature that feels both contemporary and luxurious, strengthening brand recognition at every touchpoint.

The packaging design was developed around a color palette of deep purples and subtle golden accents. Purple communicates richness, creativity, and sensory depth, while gold introduces a premium glow that elevates the entire composition. Together, these elements create a strong visual hierarchy that immediately captures attention on the shelf and conveys the essence of the brand.

To further connect the identity to the product’s benefits, the packaging highlights its key ingredients: açaí and honey. These components were chosen not only for their properties, but also for their cultural relevance and natural appeal. The visual details around them were designed to reflect nourishment, shine, and vitality—values that align with Kecos’ purpose of delivering exceptional haircare results.

This project reflects our commitment to creating brands with personality, clarity, and emotional resonance.