Visual Identity Design for Fogller Holdings: Commitment to excellence, integrity, professionalism, and fairness – these are the values that have always served as the cornerstones of Fogller Holdings, founded by entrepreneur Oded Margalit. The philosophy of leading through high standards forms the basis of all company activities. Uncompromising precision, from small details to overall aesthetics, is evident throughout every Fogller development, including single boutique buildings and entire urban districts. The company’s clear strategy strives to look beyond plans and focus on creating superior quality of life that endures and leaves a timeless mark on the urban environment.
Ruhama 24, Noga Tel Aviv: Nestled between Neve Tzedek and Jaffa alleyways, between the wooden houses of the American Colony and the colorful Greek Market, you will find the Noga Complex. This unique ecosystem fosters a lifestyle more fascinating than any city-center boulevard: Eclectic architecture bringing together European art deco, Jaffa motifs, and Mediterranean elements. The thriving artist community. The cafes and boutiques. The friendly waves. The picturesque balconies and Parisian-Bohemian chic square. Even Noga’s children have their own unique, indefinable quality. So it’s no wonder that Noga draws the people of Tel Aviv here.
Thanks to its excellent quality of life and location, the Noga Complex has become one of Tel Aviv-Yafo’s most in-demand neighborhoods – and the luxury Ruhama 24 has become its standout new development. Designed by architect Ilan Pivko, this eclectic building sets a new standard, with traditional Jaffa motifs, premium specifications, and a hotel-like residential experience. The 1st floor will feature deluxe seating as well as fitness and laundry facilities, while the basement includes an electric bike parking/charging area. The 9-story building offers 25 varied apartments suitable for individuals, couples, and families, with smart, flexible design, superior finishing, and a sun terrace. All apartments, including the penthouses, enjoy uninterrupted sea views.
- Agency/Creative: Basman Tenenbaum
- Article Title: Basman Tenenbaum Creates Visual Identity for Fogller Holdings
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Israel
- Agency/Creative City: Tel Aviv
- Market Region: Middle East
- Project Deliverables: Architecture Visualisation, Brand Design, Brand Identity, Graphic Design
- Industry: Real Estate
- Keywords: fogller real estate jaffa design
Design Agency: Basman Tenenbaum