Minim Design developed the branding and packaging for “Basma,” a premium ice cream line inspired by Eastern traditions. Recognizing that the existing market was saturated with visually monotonous packaging that lacked emotional and cultural resonance, our primary objective was to distinguish “Basma” with an elegant, memorable identity that reflected the cultural richness and premium quality of the product.

Solution:
We chose the name “Basma,” meaning “signature,” “seal,” or “edition” in Turkish, effectively communicating exclusivity and lasting impact. The logo employs a sophisticated serif typography, enhancing recall and aligning with premium branding standards.

For the packaging design, we created highly appealing 3D visualizations of the ice cream, accentuating the luscious textures of chocolate coatings and vibrant fruit ingredients. Each variant’s color palette thoughtfully aligns with its unique flavor, creating visual differentiation while maintaining coherence across the product line. Eastern decorative motifs subtly integrated into the design underscore cultural authenticity and elevate the product’s perceived value.

Results:
The resulting packaging not only stands out on retail shelves but successfully engages consumers seeking a product with both visual and cultural appeal. By blending tradition with contemporary design techniques, “Basma” ice cream confidently positions itself as a premium choice, appealing equally to cultural nostalgia and modern taste preferences.