Mistero Gin – Il sacro incontra il profano.
Mistero Gin is born in Naples, a city of eternal contrasts, unshakable faith, and unexpected beauty. It is a distillate that becomes both ritual and seduction: the botanical purity of gin intertwines with sacred imagery reinterpreted with irony, elegance, and a contemporary allure rooted in the city’s vibrant soul.
BasileADV and Rsztype translate this vision into a powerful and distinctive visual language, where black and gold act as both aesthetic and spiritual codes. The label, dominated by a bishop’s mitre enhanced with green and red accents, becomes a modern icon an emblem that encapsulates the craftsmanship of the product and the devout theatricality of its homeland. Every detail of the packaging stands as a declaration of character: UV printing on black UPM paper, refined hot gold foils, and a screen-printed box revealing a baroque-patterned interior, like a small contemporary reliquary.
This project elevates a simple bottle into a true object of worship. The visual communication, crafted as a narrative through imagery, alternates golden chiaroscuro with intimate atmospheres, where light reveals and conceals just as mystery itself would.
Mistero Gin is an act of secular faith: a distilled prayer at 40°, born from the creative soul of Ginnasium Spirits and interpreted by BasileADV and Rsztype as a complete branding experience. Design, photography, and narrative tone converge to evoke the sensation of a spiritual luxury suspended between irony, elegance, and a refined sense of sacredness.










CREDIT
- Agency/Creative: BasileADV
- Article Title: BasileADV Shapes the Mystical Aesthetic of Mistero Gin With Gold Accents, Chiaroscuro and Symbolic Iconography
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: BasileADV7Italy
- Market Region: Europe
- Project Deliverables: Illustration, Label Design, Type Design
- Industry: Food/Beverage
- Keywords: Label, Design, Typography
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Credits:
Creative director: Andrea Basile
Type Design: Giuseppe Salerno
Digital design: David Ardito
Photo: Diego De Dominicis









