” “Pops Malaya is a frozen confectionery brand in Malaysia. The product are made with all healthy ingredients; no preservatives, no artificial colors and flavors, no refined sugar, all natural. The multipack family is made up of five different flavors: Chocolate Hazelnut, Dragonfruit Berry, Strawberry Melon, Pineapple Passionfruit and Mango Peach.

The concept of design is to show clean layout to reflect their healthy ingredients. Consumer can read how many calories per stick in front part of the packaging design, making them feel less guilty to eat ice-cream especially for those who are health-conscious. To highlight the product’s ingredient are based on fruits, the photo of fruits place in big scale for each design.

The biggest challenge was to create a design that deserve more attention to customer when it is place in the refrigerator. Plus, the brand is compete with big established company brand. In turn, customer was happy and praise the design of Pops Malaya Multipack Family.

Currently the product is sold locally in Kuala Lumpur thru gas station, Petronas Mesra. You should taste it!”