The Client
Serial entrepreneur and beauty industry veteran, Liz Whitman, had a mirror-breaking moment when she discovered that today’s skincare loses half its active ingredient efficacy in just 60 days.
Skincare that doesn’t last? Hard pass.
Whitman founded Exponent to deliver superior serums fresh and at peak potency to prevent oxidation and degradation of famously unstable actives like vitamin C and retinol.
Brand Concept
Exponent partnered with Bartlett Brands, a creative innovation agency that specializes in boundary-breaking branding, product innovation and sustainable design. Inspired by the ageless esthetician practice of mixing fresh skincare formulations in an instant, our brand concept combines time-honored elegance with a modern edge for a leveled-up consumer experience.
Visual Identity
Exponent’s brand identity is a juxtaposition of timeless sophistication and clinical luxury. Functional and beautiful. Iconic and modernistic. Where proven results meet an aspirational lifestyle that motivates consumers to take matter into their own hands. Thoughtfully designed to defy convention.
Sustainable Luxury Packaging
Working with Tomorrow Lab, a technology innovation studio specializing engineering smart packaging solutions, we designed reusable packaging that doubles as a showpiece with 100% recyclable refills made of glass and aluminum.
Brand Narrative
Legendary in the Making. Exponent defies skincare convention with a necessary innovation—raising the standard for clinical skincare.
Expectations Raised.
CREDIT
- Agency/Creative: Bartlett Brands
- Article Title: Bartlett Brands Raises Expectations with Sustainable Luxury Branding for Exponent Skincare
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Francisco
- Market Region: North America
- Project Deliverables: Art Direction, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Creative Direction, Logo Design, Packaging Design, Product Naming, Research, Web Design, Writing
- Format: Box, Jar
- Industry: Beauty/Cosmetics
- Keywords: Brand Identity, Packaging, Skincare Packaging, Sustainability, Sustainable Design
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Credits:
Industrial Design & Packaging Engineering: Tomorrow Lab
Photography: Eva Zar
