In the heart of Kentucky’s historic bourbon region lies the tiny town of Barterville, which became infamous for its bootlegging practices during the Prohibition era. This wine pays homage to that renegade spirit by aging California Zinfandel in bourbon barrels, delivering spicy notes of vanilla & black cherries. The label execution features letterpressed typography and illustration, completed with a white gold-foiled seal for an overall sense of authenticity and sophistication.
CREDIT
- Agency/Creative: Pavement
- Article Title: Barterville Wines for Fetzer Vineyards
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
