Meet Barrel Riot. An unconventional approach to winemaking—using spirit-barrel aging to create an intense, complex character—needed a name, visual identity and packaging to communicate its disruptive personality. The name Barrel Riot suggests both recipe and rebellion, setting up the adventurous, try-anything attitude at the heart of the brand. Inspired by the spirit barrel-making process, the identity signals a wine that’s bursting with flavor. A strong color read identifies varietals, while amplifying taste appeal. It all comes together in a packaging system that is built to grow as different wine and spirit barrel combinations create new sips to savor.
“Our brand is defined by the dramatic difference between us and other wines. MiresBall understood our message and infused it into a name, logo, and image that set us apart from the competition. I couldn’t be happier,” Daniel Lipsky, Owner, Barrel Riot.
Within a month of its debut, Barrel Riot generated enthusiasm among wine aficionados, who have been willing to pay a premium for this offbeat pour. Barrel Riot is about the experience of your drink. If you’re going to drink a spirit barrel-aged wine, you should be able to feel it – like you would when drinking the spirit alone. Sipping these wines slowly allows you to enjoy that tingle on your lips, the feel of spice on your tongue and the warming of the back of your throat as the wine travels through your palette. Every sip should be an experience and the wines are designed to do just that. Barrel Riot unites the fortified stature of spirits, with the classical integrity of traditional wines to conjure a beverage that transcends typical. With every bottle of this unique spirit barrel-aged wine, comes a redefinition of what it means to be an individual.
Human beings are complex and remarkable. What we drink should reflect that. Whether you are a casual spirit drinker, or a seasoned wine veteran, we can guarantee you will love the adventurous experience Barrel Riot has to offer. So, join the celebration of unity through individuality. Participate in the journey to triumph over typical.
- Agency/Creative: MiresBall
- Article Title: Barrel Riot Wine Label Design Created by MiresBall
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Research
- Industry: Food/Beverage
- Keywords: Packaging Design, Branding, Naming, Wine