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‘Barral’ is a Modern Take on Cape-verdean Tradition Designed by London’s NOANCE Studio

‘Barral’ is a Modern Take on Cape-verdean Tradition Designed by London’s NOANCE Studio

A full brand development on Barral, an entry-level beverage aiming to set itself apart from both the international brands and locally produced small brands.

The main goal of this project was to develop a brand which can stand out from the crowd both locally and internationally by having a modern take on culture, tradition and heritage of cape verdean people.

CREDIT

  • Design Agency: Noance
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: ‘Barral’ is a Modern Take on Cape-verdean Tradition Designed by London’s NOANCE Studio
  • Brand / Project Name: Barral - Brand development and Packaging
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising, Brand Experience, Retail Brand Design
  • Service Brand Application: Brand Guidelines, Packaging, Digital Advertising
  • Location: United Kingdom
  • Market Country: Cape Verde
  • Market Region: Africa
  • Product Category: Spirits
  • Project Keywords: Tradition, Culture, Cape Verde, Beverage, Identity, Strategy, Graphic design, Packaging
  • Industry Category: Food/Beverage

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