Baroque, an architecture, consulting and cultural heritage studio founded by Monique Damaso in Belo Horizonte, Minas Gerais, celebrated its 10th anniversary with a significant renewal of its visual identity. This update aims not only to modernize the brand, but also to preserve and highlight the elements that have made it unique over a decade of operation.

The new Baroque symbol was meticulously developed from the old window that has always represented the brand. This window, reinterpreted in the Baroque style, now opens to reveal shafts of light, which have become the central graphic element of the new visual identity. These shafts of light symbolize the opening to new horizons and the continuous evolution of the studio, reflecting its growth, influence and ability to adapt to new demands and trends in the field of architecture and art.

The colors chosen for this new phase of Baroque were deeply inspired by the works of the renowned Baroque master Caravaggio. The intense red and vibrant yellow were not only selected for their visual impact, but also for their ability to capture the drama, contrast and depth characteristic of Caravaggio’s paintings. This color choice not only connects Baroque’s new visual identity with the rich heritage of the Baroque, but also infuses the brand with a sense of history and tradition, while projecting its image into the future.

The renewal of Baroque’s visual identity goes beyond a simple aesthetic update. It represents the synthesis of a decade of experience, achievements and learning, condensed into a new image that continues to inspire and set trends in the world of art, architecture and cultural heritage consultancy. The renewed Baroque brand continues to be a symbol of innovation and tradition, ready for the next chapters of its history.