Bariz reached out to Ozan Karakoc Design Studio to unlock their brand’s full potential. Our project covered Brand Strategy, Naming, Tagline Creation, Brand Identity Design, and Packaging Design.

We began by immersing ourselves in the company’s story through stakeholder interviews, crafting a Brand Strategy to ensure a compelling brand narrative. Our aim was to create a memorable brand experience rooted in quality and excellence.

Defined as a premium brand who sets the gold standard in olive oil, and aims to elevate the status of olive oil in society, Bariz embodies both local authenticity and visionary ambition. This duality inspired a ‘local hero’ icon and a compelling brand narrative.

Naming and tagline creation led us to ‘Bariz’—a Turkish term for ‘clear, obvious, apparent’, reflecting its exceptional quality. Our chosen tagline became ‘The Gold Standard in Olive Oil’.

Next, we initiated the logo and packaging design process. We ran the process simultaneously to make sure that the signature bottle would beautifully nest our brand identity. With the Bariz team’s own words, ‘selecting the winning design was the toughest part’ of working with us.

Upon selection, we extended the design to the packaging of Centaury Oil, Olive Oil Soap, tin, and the special collection gift box.

Overall, with the beautiful harmony of strategy and design, we developed a premium brand that reflects the company’s exceptional quality products, and mission to produce the finest olive oil in the world.