The world best gin – double distilled
The award-winning Stig Bareksten is a highly distinguished master-distiller and co-founder of Oss Craft Distillery, situated in Bergen, Kind, which is behind the Bareksten brand and his signature line, has developed the design for a new addition to Bareksten unique product range, Double Gin.
Bareksten represents the essence of Norway, both in taste and character; dark, wild and dramatic while being gentle and refined. This was reflected in the design of the main series with its black matte bottles with glossy lacquered illustrations of the ancient Norwegian forest landscape.
The core range of Bareksten spirits has a dark, almost pitch-black look, both packaging and photography. It was important to bring out the soul of “Double Distilled” – with its lighter, clean, and fresh taste and clearly distinguish it from the rest of the series. We choose to go for a neutral gray, which is somewhere on the middle of dark and light. This enhances the see-through and lack of colour in the gin.
The shadow play in the background recreates the illustration and gives a touch of nature to the set. A tempted hand reaches in to grasp the bottle. With this we wanted to create a moment of motion and temptation. The hand is raw, natural and bare. It is as nude as the bottle.
The connection with the other Bareksten products is highlighted through the similarity in the styling, and the uniqueness of the product with the finishes of these choices. Through these design choices, Bareksten Double Gin has become a unique bottle, with unique photography that independently tells its own, mystical story.
- Agency/Creative: KIND
- Article Title: Bareksten Double Gin Photography for Packaging Design by Kind
- Organisation/Entity: Agency
- Project Type: Photography
- Project Status: Published
- Agency/Creative Country: Norway
- Agency/Creative City: Bergen
- Market Region: Global
- Project Deliverables: Photography
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2021/22
Creative Director: Tom Emil Olsen
Design Director & Senior Designer: Knut Harald Longva
Senior Designer: Agnieszka Gawlik
Senior Designer: Carl Bugge
Photographer: Christoffer Meyer
Photographer: Isak Theodor Norum