Identity design for a pharmacy located in the center of Palma. The proximity and familiarity of this pharmacy, as well as the identifying character and experience through several generations, are key aspects for the conceptual development of the brand. The initials FA end up forming the green cross of identity in the health sector and generate a visual game between typography and graphic element. The flexibility of the brand allows it to adapt to any support. In addition to the stationery line, a collection of packaging for their corporate products is designed and the entire interior and exterior space of the premises is labeled.
CREDIT
- Agency/Creative: Barceló estudio
- Article Title: Barceló Estudio Rebranding for Farmacia Alemany Pharmacy
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design, Rebranding
- Industry: Pharmaceutical
- Keywords: flexible identity
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
