Bioreshop is a group of labels made for cleaning products which can be refilled thanks to their reusable container. It’s a project about sustainability, reducing plastic waste and raising awareness amongst consumers. The main goal was to create a dynamic and groundbreaking graphic concept with playful aesthetics that engaged with users.
The b-shaped geometrical logotype works as a container. This shape comes in several patterns for each different product. There is a parallelism between the outside and the inside, and also between container and product.
Patterns and how to identify them: home products go with a geometrical pattern that varies through lively colours. Body products are identified by monochromatic geometrical patterns. And lastly, industrial products are represented with colour blocks and no pattern.
All the product range is coherent and creates a visual harmony while projecting an engaging and updated view on sustainability.
The brand identity reflects the fundamental pillars of the brand
BIO (biological, organic) / RE (recycling, reuse, reduction) / SHOP (sustainable consumption) as three solid and forceful blocks.
As a whole, a versatile, dynamic, fresh, simple and humble packaging brand has been created. With an ethical and modern character. A way of raising awareness and promoting sustainability through graphic design.
Timeless packaging. This makes it possible to generate a more enduring element over time as it can be adapted to different collections and new product ranges without having to change the whole pack. Simply with a new label design a new packaging is already established.
The project has been designed by Barceló Estudio and manufactured in a traditional and local printing house in Palma (Mallorca). The labels are printed with a transparent adhesive that allows the material itself to be seen as a background to the design. The printing has been done on Fedrigoni Papers Essentials Adhesives ADHOC PRINT Transparent Lucido 80.
- Agency/Creative: Barceló Estudio
- Article Title: Barceló Estudio Designs Flexible Packaging for Cleaning Products
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Graphic Design, Identity System, Packaging Design, Photography, Structural Design
- Format: Blister-Pack, Bottle
- Substrate: Plastic