Barceló Estudio Creates Brand Design Identity for Urbiform Construction Company in Mallorca
Urbiform is a construction company. They are experts in service of local housing works, reforms and comprehensive solutions with national projection.
The main values are quality, professionalism, trust, flexibility, seriousness, excellence and efficiency stand out.
“Excellence is built” It reflects the duality between the Services it offers and the Values it transmits. Naming created through the concept “Building city”. The name is composed of urbi (city) and form (form).
The identity follow the same essence of attributes and the mixture of emotional and technical aspects that characterize the company. Project a look beyond. More than constructions, dreams are projected. This projecting image is a conceptual symbol of quality, light, proximity, efficiency, seriousness, trust and elegance. The duality between light and shadow means what is seen and what is not seen in a construction, as well as the small details that make excellence to be built. In the constructive sense, projecting also means planning, planning, devising, calculating, conceiving, drawing, sketching, sketching, warping, forging.
In order to represent the projection through a graphic element, the synthesis of the U is carried out in a geometric and structural way. As if it were a detail of a work. The gradient and its treatment synthesised in points gives it depth and volume while expressing the conceptual idea of projecting. Block shape to give the consistency of a construction company. Contrast between white and black that provides highlights and shadows and gives the brand character and identity. Graphic element can flex and adapt to different measures, distributions and supports generating a versatile visual structure. Regarding its application in communication elements, flexibility will also allow images or other content to adapt in form to the medium. Letterpress as an expression of detail of the concept of projection. Quality details that give the image added value.
- Agency/Creative: Barceló Estudio
- Project Type: Identity
- Organisation / Project Status: Agency, Published Commercial Design
- Location: Spain
- Article Title: Barceló Estudio Creates Brand Design Identity for Urbiform Construction Company in Mallorca
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Identity System
- Keywords: construction, mallorca, design, housing works, reforms, identity, flexibility, projection, concept