Behind every new visual identity lies a story. That of Barberia Dendi was born from the dream of Denise, a young barber who chose to bring freshness and innovation to a historically male-dominated sector. A project that intertwines artisan passion and contemporary vision, offering an authentic and distinctive grooming experience that truly resonates with today’s clients.

The challenge was clear: to create a brand capable of conveying character, prestige, and attention to detail—just like every cut or shave signed Dendi. From this vision came a bold, minimal identity that reflects the core values: authenticity, precision, and style.

The logo, sharp and decisive, embodies this attitude: a strong, immediate graphic mark that is easy to remember and difficult to ignore. Supporting it is a color palette designed to evoke tangible sensations: dark leather recalls the scent of leather couches and the barber’s chair; soft black conveys depth and rigor; petrol blue adds a sophisticated note; while light leather and cream white soften the whole, creating balance, elegance, and warmth.

The result is an identity that not only represents a barbershop but tells a story of experience: a place where tradition and modernity meet, giving every client the feeling of entering a unique space, curated down to the smallest detail and elevated into a ritual. With this transformation, Barberia Dendi is not simply launching an image, but a future where grooming becomes culture, style, and belonging.