Bar Santi, located in the heart of Sydney, is a vibrant venue that brings to life the rich and diverse cultures of Central and South America. The concept for its brand identity draws heavily from the historical significance of explorers’ diaries and the complex history of the Americas. The goal behind the branding was to create an identity that goes beyond aesthetics, offering patrons a sensory journey that fully embodies the energy, spirit, and excitement of this exceptional space. At the core of the brand is a thoughtfully crafted logo that seamlessly integrates typography influenced by vintage prints and traditional South American shop signage. Each letter is a celebration of artisanal craftsmanship, reflecting the distinct and bold flavours that Bar Santi delivers in every aspect of its service. Central to the logo design is a rising star, a nod to the progressive spirit reminiscent of symbols found in American flags. This rising star symbolises not only growth and aspiration but also Bar Santi’s commitment to delivering top-quality products and exceptional service, integral elements of the guest experience. The visual identity is further enriched through the concept of the explorer’s diary, brought to life as a collage of illustrations that encapsulate the cultural diversity of the Americas. The diary represents a collection of memories, ideas, and discoveries—much like the varied and immersive experiences that guests encounter at Bar Santi. Each illustration adds layers of depth, telling a story and creating a connection to the rich traditions and stories of the Americas. This approach allows Bar Santi’s identity to evoke a narrative full of personal experiences, transporting visitors into a world where history, culture, and the present-day collide in a beautiful and engaging way. The result is a brand that not only stands out visually but also invites patrons to embark on a sensory adventure, creating a memorable experience through its thoughtful integration of design, history, and storytelling. The spirit of Bar Santi is one of discovery, quality, and connection, making it a true destination for those looking to experience the flavours and cultures of Central and South America right in the heart of Sydney.