Located in Melbourne’s buzzing theatre district, 1806 is more than just a cocktail bar—it’s a living, breathing piece of history with a dedication to the craft and story behind each cocktail served. Housed in a building that once operated as the famed Tikki and John’s restaurant theatre, the venue holds a legacy that is palpable the moment you walk through its doors. You can feel the echoes of performances past, blending seamlessly with the sophisticated ambience of modern-day cocktail artistry.
1806 was inspired to reflect its rich history and evolution as a premier destination for those seeking not only expertly crafted cocktails but also an elevated experience that transports guests back in time. Over the years, it has deepened its commitment to the craft, perfecting the balance between flavour, presentation, and storytelling, making each drink a journey through history. The need for a rebrand emerged naturally from the bar’s desire to stay in tune with its ever-growing reputation as a haven for cocktail aficionados and seekers of the speakeasy experience.
The rebrand captured the refined elegance and intimate atmosphere that defines 1806, while introducing a modern twist. This overhaul went beyond updating the visual identity—it reshaped the tone of voice, revamped the aesthetic, and refined the overall brand experience. The goal was simple: to better convey the timeless charm and premium quality that 1806 is known for, ensuring it remains a destination of distinction in Melbourne’s competitive cocktail scene. This fresh approach has helped solidify 1806’s place as a beloved institution, where history meets innovation, and cocktails become more than just drinks—they become stories. Whether you’re a seasoned guest or visiting for the first time, 1806 invites you to savour its timeless magic, where every sip is an experience in itself.
CREDIT
- Agency/Creative: Social Fixation
- Article Title: Bar 1806 Rebrand by Social Fixation
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Oceania
- Project Deliverables: Brand Identity, Logo Design, Packaging Design, Poster Design, Rebranding
- Industry: Food/Beverage
- Keywords: 1806, bar, identity, branding, logo, tone of voice, cocktail, melbourne, beverage, packaging
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Credits:
Creative Director: Mirko Bonmassar
Strategist: Chanelle Chung
Senior Designer: Tye Meesen