Banka Is a Packaging That Tracks the Shelf Life of Pickles, Design Concept by Cherkasov Design
The taste and useful properties of pickles are appreciated in many countries. The most popular are cucumbers, tomatoes, cabbage and mushrooms. Farmers and shops sell it by weight. But how can we find out how much weighted pickles are stored? It is sold without an expiration date. Spoiled pickles can cause severe poisoning.
Banka is a smart packaging that takes care of your health. It is covered inside by a special substance, which is safe for humans, it reacts to the development of harmful bacteria in pickles. The reaction area increases and hides the contents as they develop. The product should not be eaten, when the contents are completely hidden. This principle will be understood by people from different countries and cultures. The refrigerator is a bright temple of food, so it was important not to communicate disturbing colors, menacing symbols and inscriptions in the design. Graphic of reaction is neutral and not associated with danger.
Banka has the shape of a classic glass jar, inside of which the product itself is visible. There are provided packages of different volumes. This shape is convenient for storage in the refrigerator and during transportation. A zip-lock is provided for tightness.
- Design Agency: Cherkasov Design
- Organisation/Project Type: Freelance, Non Published Concept Design
- Article Title: Banka Is a Packaging That Tracks the Shelf Life of Pickles, Design Concept by Cherkasov Design
- Brand / Project Name: banka
- External Design Credits: Art-director, designer Alexander Cherkasov, 3D visualizer Alexey Avduevsky, 3D modeler Gennady Podolskiy, Motion-designer Dmitry Frolov
- Strategic Deliverables: Research / Insight, Brand Naming, Brand World, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Branding, Brand Creation, Graphic Design, Industrial Design
- Location: Russia
- Market Country: Russia
- Market Region: Global
- Product Category: Fresh Food
- Consumer Packaging Format: Bag, Flow-Pack, Sachet
- Consumer Substrate / Material: Plastic